Lee brings together the discourses of political economy and cultural studies in order to shed light on our social situations. Lee sees the commodity as the vital touchstone behind both analysis of the economy and culture.

Consumer Culture Reborn focuses on consumption as the point at which economy and culture combine. The book strives to draw the often polarized discourses of political economy and cultural studies closer together in a historical context, as a means of understanding our social situations as we approach the end of the millennium. Taking as its central theme the ability of the capitalist mode of production to transform the material and social world which sustains it, the book focuses upon some of the ways in which this transformational impulse has altered the means by which ordinary people reproduce their patterns of life. Treating the commodity as the primary touchstone for both the analysis of the economy and culture, Consumer Culture Reborn charts the rise and fall of the first mass consumption society of the post-war years. It also considers the evidence for the emergence of a new consumer society, exploring the ways in which the organization of economic affairs has had profound consequences for the formation of everyday cultures.